---
title: "firmly"
description: "The agentic commerce platform."
canonical: "https://presspool.ai/companies/firmly-ai"
last-updated: "2026-11-07"
---
# firmly

Company record · Presspool · https://presspool.ai/companies/firmly-ai

The agentic commerce platform. Website: https://firmly.ai

## Funding

Latest announced financing: $15 million, Series A, led by Squarepoint Capital, announced November 5, 2026.

- **$15 million Series A**, announced November 5, 2026. Led by Squarepoint Capital. The announcement names J.P. Morgan Payments, Mastercard and Samsung NEXT among participating investors. Listed in the [AI startup funding roster for November 2–7, 2026](https://presspool.ai/ai-startup-funding/week-of-2026-11-02). Sources: [firmly announcement](https://www.firmly.ai/blog/series-a), [Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/11/6/agentic-commerce-startup-firmly-announces-15-million-series-a-led-by-squarepoint-capital).

Of the 65 Series A rounds with exactly stated amounts in dollars on Presspool's weekly rosters since September 21, 2026, firmly's $15 million is the joint 48th largest; their median is $21 million.

## Whether AI names firmly

- Machine Relations Index: Not cited in any Machine Relations Index answer, May 10, 2026 to November 7, 2026.

A company counts when an AI answer names it or cites its website. Answers vary from run to run, so each count is a dated sample.

## Related records

- Closest rounds in the [roster for November 2–7, 2026](https://presspool.ai/ai-startup-funding/week-of-2026-11-02): [Finpilot](https://presspool.ai/companies/finpilot-ai) ($10 million Series A, November 4, 2026), [Larridin](https://presspool.ai/companies/larridin-com) ($30 million Series A, November 2, 2026), [Humble Robotics](https://presspool.ai/companies/humblerobotics-ai) ($51 million Series A, November 5, 2026), [Guava](https://presspool.ai/companies/goguava-ai) ($12.5 million Seed, November 3, 2026), [Physicl](https://presspool.ai/companies/physicl-ai) ($10M Seed, November 6, 2026), [Atmospheric AI](https://presspool.ai/companies/atmosphericai-com) ($10 million Seed, November 5, 2026).

## Sources

- [firmly announcement](https://www.firmly.ai/blog/series-a)
- [Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/11/6/agentic-commerce-startup-firmly-announces-15-million-series-a-led-by-squarepoint-capital)

---

Presspool is a sourced record of AI startup funding. Rounds are listed because they were publicly announced, and no company pays to be listed.

Published by [Jaxon Parrott](https://jaxonparrott.com). Jaxon Parrott coined [Machine Relations](https://machinerelations.ai) in 2024. [AuthorityTech](https://authoritytech.io), which he founded in 2018, is The World's First Machine Relations Agency.

A [Bramwell, Inc.](https://bramwell.ai/) company

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