Different
An AI marketing system that runs end-to-end demand generation for lean marketing teams, orchestrating, personalizing and optimizing campaigns in one closed loop. different.ai
Funding
- $48 million Seed, announced October 20, 2026. Led by General Catalyst. Lightspeed Venture Partners, Together Fund, Haystack Ventures, MXV Capital and Firebolt Ventures also participated; funds go to engineering and go-to-market teams. Listed in the AI startup funding roster for October 18–24, 2026. Sources: Different (PR Newswire), FinSMEs.
Of the 92 Seed rounds with exactly stated amounts in dollars on Presspool's weekly rosters since September 21, 2026, Different's $48 million is the 4th largest; their median is $7.2 million.
Whether AI names Different
- Machine Relations Index: Not cited in any Machine Relations Index answer, May 10, 2026 to November 10, 2026.
Related records
Closest rounds in the roster for October 18–24, 2026: Watchtower Labs ($35 million Seed, October 21, 2026), Maxinsights ($30 million Seed, October 22, 2026), Slingshot Insurance ($27 million Seed, October 22, 2026), Dream Labs ($90 million Seed, October 19, 2026), Sunlight AI ($17.4 million Seed, October 19, 2026), Electric Plant Company ($11.2 million Seed, October 20, 2026).
General Catalyst, which led this round, also led Collective ($40 million Series B, October 29, 2026), Context.dev ($9M Seed, October 19, 2026), Modal ($355 million Series C, May 21, 2026), Parloa ($350M Series D, January 15, 2026), General Intuition ($133.7M Seed, October 16, 2025) and Eudia (up to $105M Series A, February 13, 2025). 6 more of its rounds are on its page.
Lightspeed Venture Partners, named as an investor in this round, led Dalet Labs ($7 million pre-seed, October 28, 2026), LMArena ($200 million Series B, October 8, 2026), Harvey ($550M, round type not disclosed, September 9, 2026), Sandstone ($30M Series A, June 9, 2026) and Inferact ($150 million Seed, January 22, 2026). It is also named as an investor in Avarra ($17 million Series A, October 6, 2026). 1 more of its rounds is on its page.
MXV Capital, named as an investor in this round, led MARC ($5 million Seed, October 22, 2026).